1. The ideology of the state in crisis, obviously, ought to radically differ from the ideology and ideological work of the state in normal circumstances. PR-activity had chance to substitute the real policy only under the conditions of endless outside dollar injections into the economy. Now, there has to be the policy of truth, the dialogue with the people about hardships, their possible consequences and the ways of their overcoming. Now, the leaders of the country ought to more and more often visit the areas stricken by the crisis, to be closer to the common man.
2. The populace trust to the people in power might be preserved, only if the society would be aware, that the crisis troubles and hardships were being equally allocated throughout all the strata of the population, that the rich had something to lose, something to waive, too. To preserve the populace trust to the authorities, it has to be done what these authorities, by various reasons, paid less attention to before - to more actively fight the drug addiction, the children homelessness, the crime, and, finally, the corruption.
3. The current crisis, with the properly checked work done by the ideological machinery and our mass media, may facilitate a healthier moral and psychological environment in Russia. One cannot help seeing that the high-oil-prices-epoch freebie had corrupted not just the business estate, the officialdom, but Russia’s whole population as well. In Russia, lately, the manual labor has been fully depreciated, and, uppermost, the labor in the real sector of economy.