1.In the Russia's  small towns, the web-media have not become widespread yet, some are not attracted by the economical features of the local markets, others are fearful of organizational hardships. The federal projects, except for the most popular - the Komsomolskaya Pravda, Argumenti i Fakty, Moskovskii Komsomoletz, Zhizn', Rossiiskaya Gazeta, and some others - are the goods sold by a piece in the districts. The local (town and district) media are remained. Under such conditions, they are the most readable within the area of their distribution.

2. Often, one of the priorities for the significant part of the regional media is their outright weakness in substance and content. Pages of "wiser" publications are filled with amorphous mass of casual writings, that testimonies the amorphous editorial policy. There are many reprimands as far as the language and style of publications concerned, the fact surprises no one, considering a bad shortage of good journalists in general. The best "pens", having sprouted in regional media, are quick to move to 'the central' publications, leaving the local media with the severe   personnel crisis in the hands.

3. 4. Another regional publishers' problem is the subscription, i.e. increasing prices and tariffs for delivery and, consequently, the drop in circulation. At that, local subscription is utterly important element of distributing, due to weak network of press retail selling in the regions. The subscription price increase places a heavy blow on regional publishers, who suffer permanent financial difficulties as it is. Still, a qualitative information product, correctly and, that is more important, adequately promoted within the corresponding environment, is always in the reader's demand.

5. The number of the regional publishers' successful information projects, though not overwhelming, is gradually increasing, enough to make a positive shift in the peripheral media market. At that, however rational is the notion of subsidy-free press, too many local publications are still unable to survive without outside financial injections. One important thing must be understood: the market is to be developed by market relations and just the strongest (by their work and motivation) are to be players in it. Such players are to control the  market  - stable and economically attractive.